• 1922
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      VEGEMITE spread debuts in an amber glass jar capped with what is known as a Phoenix Seal, to keep the contents fresh. It is initially called ‘Pure Vegetable Extract’..

    • 1923
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      A national competition to change the name from ‘Pure Vegetable Extract’ is held, with the winning name being selected; VEGEMITE.

      The labelling includes the description ‘Pure Yeast Extract’.

    • 1926
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      VEGEMITE spread is available in a limited edition porcelain jar.

    • 1928
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      Fred Walker decides to change the name of his poor selling VEGEMITE spread to ‘Parwill’. The move is unsuccessful and Walker reverts back to the original name for VEGEMITE spread.

    • 1930s
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      10 years after the VEGEMITE brand’s initial launch, a dramatic change is given to the appearance of the jar. Multi-purpose jars are developed that can be converted into an egg cup, salt and pepper shaker or mustard pots (complete with a spoon) once the VEGEMITE spread has been consumed.

      eggcup
    • 1930s
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      Sizes of VEGEMITE spread jars change to meet the demand in popularity – VEGEMITE spread becomes available in 2, 4, 6 and 8 ounce jars and 1 and 6 pound tins.

    • 1940s
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      World War II Armed Forces request VEGEMITE spread to meet the nutritional requirements of the Australian men and women at war. The military receives their supplies in 7 ounce (200g) as well as half ounce (14g) individual ration packs.

    • 1946
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      ‘Pure Yeast Extract’ is changed to ‘Concentrated Yeast Extract’ on the VEGEMITE spread label, at the request of the company’s production department, who feels it is a more precise description. This description remains unchanged and is still used on labels today.

      VEGEMITE spread is sold in reusable plastic beakers available in a variety of colours with promotional labels, featuring famous Disney characters such as Pinocchio, Mickey Mouse and Donald Duck.

    • 1950
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      The Kraft Walker Company changes its name to Kraft Foods Limited.

    • 1952
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      The VEGEMITE brand reflects its association with Kraft by placing the Kraft logo – at the time a K surrounded by a hexagon – just above the word VEGEMITE on its label.

    • 1960s
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      The period between 1961 to 1964 delivers the most significant logo and label modifications to make the VEGEMITE spread jar look most like it does today.

    • 1964
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      The Kraft ‘K’ logo is replaced with the full word Kraft, surrounded by an elongated hexagon.

    • 1970s
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      Regulatory requirements increase in labeling.

      The VEGEMITE logo changes several times – first extending the VEGEMITE word outside the diamond, only to then have it reverted back inside with the addition of metric and imperial weights added.

    • 1975
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      Imperial information is dropped from VEGEMITE spread labeling.

    • 1979
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      VEGEMITE spread’s ingredients are listed for the first time.

    • 1980s
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      Special purpose packaging is introduced for the hospitality industry.

    • 1984
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      In April, VEGEMITE spread makes Australian supermarket history, when a 115g jar becomes the first item ever to be scanned at a checkout in the country. It is at a Woolworths in New South Wales.

    • 1989
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      The words “all natural” are added to the VEGEMITE spread labeling, in line with consumer requirements.

    • 1991
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      The metal lids on jars of VEGEMITE spread are replaced with yellow, tamper-evident plastic ones – the same as the lids we see today.

    • 1999
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      VEGEMITE spread is launched in a plastic tube, for those that require a handy travel pack. Being plastic, it can’t break, being long and thin, it is easy to travel with, and being in a tube allows for ease when spreading without a knife.

      The VEGEMITE brand launches Snackabouts – for children and adults alike - to enjoy a VEGEMITE spread snack on the run and when convenient. Snack Abouts contains four crisp breads and a handy red stick for coating VEGEMITE spread onto crackers.

    • 2000
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      VEGEMITE spread is put into reusable glass for a limited period of time, proving very popular with collectors of VEGEMITE brand memorabilia.

    • 2002
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      The VEGEMITE spread tube is re-launched.