VEGEMITE spread is launched in a plastic tube, for those that require a handy travel pack. Being plastic, it can’t break, being long and thin, it is easy to travel with, and being in a tube allows for ease when spreading without a knife. The VEGEMITE brand launches Snackabouts – for children and adults alike – to enjoy a VEGEMITE spread snack on the run and when convenient. Snack Abouts contains four crisp breads and a handy red stick for coating VEGEMITE spread onto crackers.
VEGEMITE spread’s ingredients are listed for the first time.
Imperial information is dropped from VEGEMITE spread labeling
The period between 1961 to 1964 delivers the most significant logo and label modifications to make the VEGEMITE spread jar look most like it does today
‘Pure Yeast Extract’ is changed to ‘Concentrated Yeast Extract’ on the VEGEMITE spread label, at the request of the company’s production department, who feels it is a more precise description. This description remains unchanged and is still used on labels today. VEGEMITE spread is sold in reusable plastic beakers available in a variety of colours with promotional labels, featuring famous Disney characters such as Pinocchio, Mickey Mouse and Donald Duck.
VEGEMITE spread is available in a limited edition porcelain jar.
VEGEMITE spread debuts in an amber glass jar capped with what is known as a Phoenix Seal, to keep the contents fresh. It is initially called ‘Pure Vegetable Extract’..