Product Timeline

Product Timeline

2002

2002

2002

The VEGEMITE spread tube is re-launched.

2000

2000

2000

VEGEMITE spread is put into reusable glass for a limited period of time, proving very popular with collectors of VEGEMITE brand memorabilia.

1999

1999

1999

VEGEMITE spread is launched in a plastic tube, for those that require a handy travel pack. Being plastic, it can’t break, being long and thin, it is easy to travel with, and being in a tube allows for ease when spreading without a knife. The VEGEMITE brand launches Snackabouts – for children and adults alike – to enjoy a VEGEMITE spread snack on the run and when convenient. Snack Abouts contains four crisp breads and a handy red stick for coating VEGEMITE spread onto crackers.

1991

1991

1991

The metal lids on jars of VEGEMITE spread are replaced with yellow, tamper-evident plastic ones – the same as the lids we see today.

1989

1989

1989

The words “all natural” are added to the VEGEMITE spread labeling, in line with consumer requirements.

1984

1984

1984

In April, VEGEMITE spread makes Australian supermarket history, when a 115g jar becomes the first item ever to be scanned at a checkout in the country. It is at a Woolworths in New South Wales.

1980

1980s

1980s

Special purpose packaging is introduced for the hospitality industry.

1979

1979

VEGEMITE spread’s ingredients are listed for the first time.

1975

1975

Imperial information is dropped from VEGEMITE spread labeling

1970

1970s

1970s

Regulatory requirements increase in labeling. The VEGEMITE logo changes several times – first extending the VEGEMITE word outside the diamond, only to then have it reverted back inside with the addition of metric and imperial weights added.

1964

1964

1964

The Kraft ‘K’ logo is replaced with the full word Kraft, surrounded by an elongated hexagon.

1960

1960s

The period between 1961 to 1964 delivers the most significant logo and label modifications to make the VEGEMITE spread jar look most like it does today

1952

1952

1952

The VEGEMITE brand reflects its association with Kraft by placing the Kraft logo – at the time a K surrounded by a hexagon – just above the word VEGEMITE on its label.

1950

1950

1950

The Kraft Walker Company changes its name to Kraft Foods Limited.

1946

1946

1946

‘Pure Yeast Extract’ is changed to ‘Concentrated Yeast Extract’ on the VEGEMITE spread label, at the request of the company’s production department, who feels it is a more precise description. This description remains unchanged and is still used on labels today. VEGEMITE spread is sold in reusable plastic beakers available in a variety of colours with promotional labels, featuring famous Disney characters such as Pinocchio, Mickey Mouse and Donald Duck.

1940

1940s

1940s

World War II Armed Forces request VEGEMITE spread to meet the nutritional requirements of the Australian men and women at war. The military receives their supplies in 7 ounce (200g) as well as half ounce (14g) individual ration packs

1930

1930s

1930s

10 years after the VEGEMITE brand’s initial launch, a dramatic change is given to the appearance of the jar. Multi-purpose jars are developed that can be converted into an egg cup, salt and pepper shaker or mustard pots (complete with a spoon) once the VEGEMITE spread has been consumed.

1930s

1930s

Sizes of VEGEMITE spread jars change to meet the demand in popularity – VEGEMITE spread becomes available in 2, 4, 6 and 8 ounce jars and 1 and 6 pound tins.

1928

1928

1928

Fred Walker decides to change the name of his poor selling VEGEMITE spread to ‘Parwill’. The move is unsuccessful and Walker reverts back to the original name for VEGEMITE spread.

1926

1926

VEGEMITE spread is available in a limited edition porcelain jar.

1923

1923

1923

A national competition to change the name from ‘Pure Vegetable Extract’ is held, with the winning name being selected; VEGEMITE. The labelling includes the description ‘Pure Yeast Extract’.

1922

1922

VEGEMITE spread debuts in an amber glass jar capped with what is known as a Phoenix Seal, to keep the contents fresh. It is initially called ‘Pure Vegetable Extract’..