Fred Walker runs a competition inviting the Australian public to create a name for the new spread. A prize of 50 pounds – a sizeable sum for that era – is placed into a prize pool for finalists.
Hundreds of people enter. Fred Walker’s daughter selects the winning name: VEGEMITE. The name of the winning entrant is not placed on record.
VEGEMITE spread begins being sold from grocers’ shelves.
It is described as delicious on sandwiches and toast, and as improving the flavour of soups, stews and gravies.
Its flavour and nutritional qualities do not catch on with the Australian public.
Initial sales are slow.