1937

The Kraft Walker Company launches a promotion with substantial prizes – including imported Pontiac automobiles – asking people to create a limerick for the VEGEMITE brand. The hugely successful promotion sees a jump in VEGEMITE spread sales on a mass scale Australia wide.

The winning limerick, much like the naming competition of 1923, is not recorded, or has been lost in time.

VEGEMITE spread gains official product endorsement from the British Medical Association. This endorsement feat allows the VEGEMITE brand to be advertised in the British Medical Journal, and sees medical professionals and baby care experts recommending VEGEMITE spread as a Vitamin B rich, nutritionally balanced food for their patients.