Coles supermarket, first trading as Dickins, opens in Victoria and Woolworths opens in New South Wales – ensuring sales and stock of the extremely popular VEGEMITE brand.

The ‘Happy Little Vegemites’ jingle makes a comeback in advertising.

According to the published history of Woolworths their first supermarket was opened on 10 April 1957 at Dee Why in New South Wales.  It was the first of the chain of Woolworths Food Fairs.

The first Coles Supermarket was the Dickins supermarket in North Balwyn and it opened on 3 March 1960.