1991

A new commercial for the VEGEMITE brand is filmed, using Super-8 to achieve a home movie feel. It is accompanied by the ‘Happy Little Vegemites’ jingle and continues to circulate the importance of VEGEMITE spread’s nutritional benefit to growing children.

Yellow, tamper-evident lids replace traditional metal ones, which ensures VEGEMITE spread reaches consumers in exactly the same way it was prepared in the factory.

A VEGEMITE brand exhibition is staged at Sydney’s Powerhouse Museum, during the July school holidays. The exhibition features original jars and promotional material dating back to the birth of the VEGEMITE brand in 1922.

The majority of jars collected from the early years of VEGEMITE spread came from the Australian public following a national search for historical VEGEMITE brand memorabilia.