1996

VEGEMITE spread is released in a tube, to coincide with the beginning of the peak travel period.

‘The Happy Little Vegemites’ Awards are launched, and primary schools across Australia are invited to participate. The awards are the VEGEMITE brand’s way of giving back to the Australian community, by making a significant contribution to the growth and educational development of young Australians.

Over 900 schools responded to the invitation and all had to perform their own version of the legendary ‘Happy Little Vegemites’ song.

The national winner was Emmanuel College in Queensland, which received the grand prize of $75,000.

The ‘Happy Little Vegemites’ song is given a more contemporary feel, and a new advertisement is featured on television.