1999

Kraft launches a new product incorporating the VEGEMITE spread; ‘Snack Abouts’. They feature four crisp breads in every pack and a handy red stick for spreading. They become a popular addition to the Aussie kids’ lunch box, but are also popular amongst adults.

The VEGEMITE brand encourages older generations of VEGEMITE spread consumers to continue eating and buying the product, due to its high content of Vitamins B1 and B2, which help release energy throughout the body.

Woolworths gives away 500 VEGEMITE branded toasters during the ‘VEGEMITE, a great way to start the day,’ breakfast promotion.