VEGEMITE announced one of its largest campaigns in recent times – a national public casting call, inviting Happy Little VEGEMITEs aged between 6 and 12 to star in the remake of its iconic Happy Little VEGEMITE ad. VEGEMITE received over 10,000 entries from Happy Little VEGEMITE’s all over the nation! VEGEMITE later revealed its “Happy Little Remake”, with Trish Cavanagh reprising her role from the original ad.
VEGEMITE unveiled its 100th birthday jar and squeezy designs. With three to collect, the range featured labels inspired by VEGEMITE jars from its 100-year legacy.
During its 100th birthday year, VEGEMITE continues to leverage its versatile flavour and iconic status to create new food combinations and products that extend beyond food!