FAQs

Welcome to VEGEMITE’s frequently asked questions and answers

We hope to answer any questions you may have about our products here. If you need any further information, please contact our Consumer Care team on 1800 571 833 (AUS) and 0800 532 455 (NZ).

What is VEGEMITE made from?

The ingredients in VEGEMITE have not changed since it was first introduced in 1923. Our recipe is a closely guarded secret, however we can tell you it’s rich in B vitamins, contains virtually no fat, and contributes almost no kilojoules to the diet.

The B vitamins (thiamin B1, riboflavin B2, niacin B3 and folate) in VEGEMITE help to provide vitality to help get your day started. Thiamin is essential for brain function, Riboflavin supports your nervous system, Niacin is essential for energy release and Folate helps to fight fatigue.

VEGEMITE should be enjoyed as part of a balanced, varied diet and active lifestyle.

How popular is VEGEMITE?

Approximately 80 per cent of households across Australia have VEGEMITE in their pantries

VEGEMITE continues to be Australia’s most popular spread* with more than 22 million jars of VEGEMITE manufactured every year.

Australians spread about 1.2 billion serves of VEGEMITE on toast, bread or biscuits every year. If this was all placed end to end, it would go around the world three times.

*Nielsen Scan Australia. MAT to 07/04/2013

Where is VEGEMITE made?

VEGEMITE has been made in Australia since it was first launched in 1923. VEGEMITE’s home is at the manufacturing plant located in Port Melbourne, Victoria.

Is VEGEMITE high in salt?

You may be surprised to know that an average five gram serve of VEGEMITE has a similar amount of sodium as 1-2 slices of bread or a bowl of cereal.

Is VEGEMITE kosher certified?

VEGEMITE products are certified kosher by Kosher Australia and the kosher status is denoted by a ‘K’ before the ‘best before’ date. Further information regarding certification can be found by visiting their website at www.kosher.org.au.

Is VEGEMITE certified Halal?

VEGEMITE is certified Halal by The Australian Federation of Islamic Councils. VEGEMITE is made on a dedicated production line and does not contain or come into contact with any animal derived ingredients and the yeast in the product has been processed to ensure the product is alcohol free.

Where can I listen to the HAPPY LITTLE VEGEMITES song?

You can listen and view the first ever HAPPY LITTLE VEGEMITES commercial on this website http://aso.gov.au/titles/ads/happy-little-vegemites/extras/

I live outside of Australia and would like to buy VEGEMITE. Where can I buy it?

The following retailers sell VEGEMITE around the world. Please understand that as VEGEMITE has no affiliation with these retailers, we do not have control over product availability or price.

North America
Aussie Products www.aussieproducts.com

Everything Australian http://www.everythingaustralian.com/ausfood.html

United Kingdom

Germany
Australia Shop www.australiashop.com

Uluru Australian Center http://www.australien-versand.de/ located in Münster

Denmark
Australian Shop http://australiashop.dk/shop/

Sweden
The English Shop http://www.englishshop.se

Turkey
Atillas Getaway Travel Shop
Aydin karayolu uzeri, Acarlar village
Selcuk, Turkey

Netherlands

Japan
Daimaru stores

Bangkok
Tokyo Store in the MBK Centre

Hong Kong
Wellcome Stores Online http://www.wellcome.com.hk/zh_tw

Singapore
Cold Storage stores and online: http://www.coldstorage.com.sg/

Indonesia
Jakarta – Kem Chicks grocery in Kemang Raya
Jakarta – Ranch Market in Pondok Indah area

Are all the ingredients in VEGEMITE sourced from within Australia?

We pride our self on being made in Australia, for Australians since it launched down under in 1923. More than 90% of VEGEMITE’s ingredients are sourced from within Australia, with a small amount of yeast and other flavourings imported.

What percentage of VEGEMITE is exported overseas?

Around 98% of VEGEMITE is sold in Australia; the other 2% is sold overseas.

Is VEGEMITE gluten free?

Some of the key ingredients of VEGEMITE are malt extract derived from barley and yeast extract, from yeast grown on barley and wheat, therefore it is not gluten free.

Does VEGEMITE contain genetically modified ingredients?

VEGEMITE, as well as all our products, does not contain genetically modified material. We only use food ingredients that meet our strict criteria of safety and quality conform to all relevant legal requirements and importantly, respond to the preferences of our customers and consumers.

How do I store VEGEMITE?

VEGEMITE is a shelf stable product and once opened can be stored in the cupboard or pantry right up until the best before date.

Is VEGEMITE suitable for vegans and vegetarians?

Yes, VEGEMITE is suitable for both vegans and vegetarians.

When was VEGEMITE first sold in Australia?

A young chemist by the name of Dr Cyril P Callister at the Fred Walker Cheese Company (became Kraft Foods in 1926) invented a tasty, spreadable paste labelled “Pure Vegetable Extract” in 1922.

The Fred Walker Cheese Company initiated a plan to have the Australian public officially name their spread. A national competition was launched offering a 50 pound prize pool and it was Fred Walker’s daughter who chose the winning name of VEGEMITE. In 1923, VEGEMITE first graced the shelves of grocers Australia wide. However VEGEMITE was not always the popular spread we know today, dominated by an English product, Marmite throughout the 1920s. After four years with VEGEMITE, Walker renamed his product “Parwill” to attempt a play on words “If Marmite…then Parwill”. The snappy pun did not sell the product so Walker reverted back to his first choice of name, VEGEMITE. To stimulate sales, he launched a vigorous two year coupon redemption scheme giving away a jar of VEGEMITE with every Fred Walker cheese product purchased. This campaign proved to be a huge success; consumers tried VEGEMITE and loved it.

In 1984, VEGEMITE made supermarket history in Australia by becoming the first product to be electronically scanned at a checkout. For a more detailed history of VEGEMITE follow this link: www.vegemite.com.au/heritage/vegemite-timeline/

Is it safe to give VEGEMITE to infants?

We would always recommend that you speak with your health centre nurse or general practitioner to discuss your baby’s individual dietary requirements, however, as a guide the perfect time to introduce VEGEMITE is when your baby is enjoying a variety of solid foods.

Where can I find old VEGEMITE advertising?

You can find past VEGEMITE advertising dating back to the 1920s at this link www.vegemite.com.au/heritage/advertising-timeline/

Can I use the VEGEMITE name or logo or picture of a VEGEMITE jar on my own material (such as artwork or clothing)?

The VEGEMITE name and logo are registered trade marks. If you would like to use the VEGEMITE name or logo you must have written permission from us. Any use of the VEGEMITE name and logo without our permission may be infringing our intellectual property rights

What makes your Gluten Free VEGEMITE gluten free?

Gluten free yeast! The recipe only contains gluten free yeast in order to create the Gluten Free VEGEMITE as opposed to regular Vegemite which is made of yeast that contains gluten.

What makes the yeast gluten free in the Gluten Free VEGEMITE?

Yeast that is used in regular VEGEMITE has been fed gluten therefore the carefully selected yeast used to create Gluten Free VEGEMITE has only been fed food sources that do not contain any traces of gluten.

How long did this take to innovate?

At Vegemite we are conscious that there is a high expectation on the product innovations that we release and we didn’t want to disappoint. It’s taken 2 years, and a complex formation to nail, but we are really proud of the result!

Where did the need for this product come from?

Seeing as 1 in 4 consumers are avoiding gluten in their diets, it painted the picture for us that VEGEMITE was until now unable to be enjoyed by a large percentage of Australians.

How do you ensure the product stays Gluten Free during production?

We take measures to ensure the production lines are segregated and thoroughly cleaned. We also perform gluten testing on the final product.

Does Gluten Free VEGEMITE taste like the original?

Tastes like VEGEMITE! Our Gluten Free VEGEMITE completed sensory testing and it passed as original VEGEMITE. Hooray!

Is there a difference in price for the Gluten Free VEGEMITE?

No, the line is priced the same as VEGEMITE Salt Reduced. We want to ensure that VEGEMITE is made available to all Australians and not create any barriers in pricing. The recommended retail price is $4.89 for 280g.

Where can I buy Gluten Free VEGEMITE?

Whilst we can’t confirm availability within individual stores, our Gluten Free VEGEMITE is available in all major supermarkets nationally.

Will you be changing the Original VEGEMITE recipe? 

VEGEMITE has not altered Original VEGEMITE; VEGEMITE 40% Less Salt^ is a new addition to our VEGEMITE product range. 

VEGEMITE 40% Less Salt^ has been specifically formulated to have the great VEGEMITE taste, with 40% less salt than Original VEGEMITE.

^40% less sodium (and salt) when compared to original VEGEMITE.

Is there any difference with taste?

Following rigorous research and development, VEGEMITE has released a product with a Mitey VEGEMITE taste and 40% less salt than Original VEGEMITE.

VEGEMITE 40% Less Salt^ is a new addition to the product range and doesn’t replace Original VEGEMITE.

^40% less sodium (and salt) when compared to original VEGEMITE.

Does this mean that Original VEGEMITE is bad for you?

Our research has indicated that older Australians, as well as families with children are looking to reduce their salt intake. Therefore, it was important that we introduced a VEGEMITE product that all Australians can continue to enjoy – whether it’s for breakfast, lunch or tea.

You might be familiar with our 25% Reduced Salt VEGEMITE – our latest innovation, VEGEMITE 40% Less Salt^, is a further improvement on this product. We’re proud to release a product that has the mighty VEGEMITE taste, just with less salt.

^40% less sodium (and salt) when compared to original VEGEMITE.