A. The ingredients in VEGEMITE have not changed since it was first introduced in 1923. Our recipe is a closely guarded secret, however we can tell you it’s rich in B vitamins, contains virtually no fat, and contributes almost no kilojoules to the diet.
The B vitamins (thiamin B1, riboflavin B2, niacin B3 and folate) in VEGEMITE help to provide vitality to help get your day started. Thiamin is essential for brain function, Riboflavin supports your nervous system, Niacin is essential for energy release and Folate helps to fight fatigue.
VEGEMITE should be enjoyed as part of a balanced, varied diet and active lifestyle.
VEGEMITE products are certified kosher by Kosher Australia and the kosher status is denoted by a ‘K’ before the ‘best before’ date. Further information regarding certification can be found by visiting their website at www.kosher.org.au.
A. VEGEMITE is certified Halal by The Australian Federation of Islamic Councils. VEGEMITE is made on a dedicated production line and does not contain or come into contact with any animal derived ingredients and the yeast in the product has been processed to ensure the product is alcohol free.
A. We pride our self on being made in Australia, for Australians since it launched down under in 1923. More than 90% of VEGEMITE’s ingredients are sourced from within Australia, with a small amount of yeast and other flavourings imported.
A. VEGEMITE, as well as all our products, does not contain genetically modified material. We only use food ingredients that meet our strict criteria of safety and quality conform to all relevant legal requirements and importantly, respond to the preferences of our customers and consumers.
A young chemist by the name of Dr Cyril P Callister at the Fred Walker Cheese Company (became Kraft Foods in 1926) invented a tasty, spreadable paste labelled “Pure Vegetable Extract” in 1922.
The Fred Walker Cheese Company initiated a plan to have the Australian public officially name their spread. A national competition was launched offering a 50 pound prize pool and it was Fred Walker’s daughter who chose the winning name of VEGEMITE. In 1923, VEGEMITE first graced the shelves of grocers Australia wide. However VEGEMITE was not always the popular spread we know today, dominated by an English product, Marmite throughout the 1920s. After four years with VEGEMITE, Walker renamed his product “Parwill” to attempt a play on words “If Marmite…then Parwill”. The snappy pun did not sell the product so Walker reverted back to his first choice of name, VEGEMITE. To stimulate sales, he launched a vigorous two year coupon redemption scheme giving away a jar of VEGEMITE with every Fred Walker cheese product purchased. This campaign proved to be a huge success; consumers tried VEGEMITE and loved it.
In 1984, VEGEMITE made supermarket history in Australia by becoming the first product to be electronically scanned at a checkout. For a more detailed history of VEGEMITE follow this link: www.vegemite.com.au/heritage/vegemite-timeline/
We would always recommend that you speak with your health centre nurse or general practitioner to discuss your baby’s individual dietary requirements, however, as a guide the perfect time to introduce VEGEMITE is when your baby is enjoying a variety of solid foods.
The VEGEMITE name and logo are registered trade marks. If you would like to use the VEGEMITE name or logo you must have written permission from us. Any use of the VEGEMITE name and logo without our permission may be infringing our intellectual property rights
Yeast that is used in regular VEGEMITE has been fed gluten therefore the carefully selected yeast used to create Gluten Free VEGEMITE has only been fed food sources that do not contain any traces of gluten.
At Vegemite we are conscious that there is a high expectation on the product innovations that we release and we didn’t want to disappoint. It’s taken 2 years, and a complex formation to nail, but we are really proud of the result!
No, the line is priced the same as VEGEMITE Salt Reduced. We want to ensure that VEGEMITE is made available to all Australians and not create any barriers in pricing. The recommended retail price is $4.89 for 280g.
Whilst we can’t confirm availability within individual stores, our Gluten Free VEGEMITE is available in all major supermarkets nationally.
VEGEMITE contains B1, B2, B3 and folate. Enjoy as part of a balanced, varied diet and active lifestyle. VEGEMITE, the VEGEMITE device, the VEGEMITE trade dress, VEGEMITE CHEESYBITE and device, HAPPY LITTLE VEGEMITES and TASTES LIKE AUSTRALIA are trade marks of Bega Cheese Limited.