Under $10 Bucks

The VEGEMITE ‘Under $10’ key visual that’s currently displayed on the supermarket digital screens, social media, Coles & Woolworths online platforms have been segmented per product, broken down to the cost of each ingredient, price per serve and cost per serve at Coles & Woolworths online stores with location Melbourne CBD on 18th June 2024.

Product 1: Vegemite Toast with Egg​Price at WW on 18/06/24​Price per serve​Price at Coles on 18/06/24​Price per serve​
2  Slices of white bread​$2.40​$0.44 for 2​$2.40​$0.44 for 2​
1 Egg​$ 5.00​$0.42​$ 5.00​$0.42​
1 Vegemite jar 380g​$7.30​$0.10​$7.30​$0.10​
1 Chive​$3.20​$0.32​$3.20​$0.32​
Total cost per serve​​$1.28​​$1.28​
Product 2: Vegemite, Cheese & Vegemite Pizza ​​​​​
1 Pizza base​$3.00​$1.50 for 1​$3.00​$1.50 for 1​
1 Serve of cheese​$7.70​$0.39​$7.70​$0.39​
4 Mushrooms​$4.00​$2 for 4​$4.00​$2 for 4​
1 Vegemite jar 380g​$7.30​$0.10​$7.30​$0.10​
1 Serve of rocket​$2.20​$0.55​$2.00​$0.50​
1 Tomato paste​$0.95​$0.16​$0.90​$0.15​
Total cost per serve​​$4.70​​$5.64​
Product 3: Vegemite, Feta and Tomato on Bread​​​​​
2 Slices of sourdough bread ​$6.50​$1.30​$5.00​$1.00​
1 serve of feta​$3.30​$0.83​$3.30​$0.83​
1 Tomato​$1.09​$0.55​$1.09​$0.55​
1 Vegemite jar 380g​$7.30​$0.10​$7.30​$0.10​
1 Serve of basil​$3.20$0.40​$3.20`​$0.40​
Total cost per serve​​$3.18​​$2.88​
Product 4: Vegemite Sandwich & Snacks in Lunchbox​​​​​
2 Strawberries​$5.90​$0.84 for 2​$6.00​$0.86 for 2​
2 Slices of white bread​$2.40​$0.44 for 2​$2.40​$0.44 for 2​
1 Vegemite jar 380g​$7.30​$0.10​$7.30​$0.10​
2 Celery sticks​$3.50​$0.35 for 2​$3.50​$0.35 for 2​
3 Carrots​$3.50​$1.05 for 3​$3.90​$1.17 for 3​
1 Mandarin​$0.51​$0.51​$0.43​$0.43​
4 Savoy Biscuits​$3.00​$0.33​$3.00​$0.33​
Total cost per serve​ ​$3.62​ ​$3.68​