As sales of VEGEMITE are sluggish, The Pure Vegetable Extract is renamed to ‘Parwill’ to emulate the success of the English spread, ‘Marmite’ that dominates the Australian market.  

It is branded with the catchphrase, “If Ma-mite…then Pa-will.” 

Parwill is only ever sold in Queensland and it fails to gain momentum. It would take Fred Walker a couple of years of perseverance and a change back to VEGEMITE for Australians to embrace the brand.