2017

VEGEMITE is proudly returned to Australian ownership for the first time in over 90 years after being bought by Bega Cheese Limited. To celebrate, VEGEMITE partnered with Four’N Twenty® to release the Four’N Twenty Beef, Cheese & VEGEMITE pie. 

VEGEMITE launches its “Start Happy with VEGEMITE” campaign – to remind Australians that VEGEMITE provides a great start to the day. The campaign revealed the joy that can be derived from simple breakfast rituals before kickstarting the day.