The VEGEMITE ‘Under $10’ key visual that’s currently displayed on the supermarket digital screens, social media, Coles & Woolworths online platforms have been segmented per product, broken down to the cost of each ingredient, price per serve and cost per serve at Coles & Woolworths online stores with location Melbourne CBD on 18th June 2024.

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Product 1: Vegemite Toast with Egg​	Price at WW on 18/06/24​	Price per serve​	Price at Coles on 18/06/24​	Price per serve​
2  Slices of white bread​	$2.40​	$0.44 for 2​	$2.40​	$0.44 for 2​
1 Egg​	$ 5.00​	$0.42​	$ 5.00​	$0.42​
1 Vegemite jar 380g​	$7.30​	$0.10​	$7.30​	$0.10​
1 Chive​	$3.20​	$0.32​	$3.20​	$0.32​
Total cost per serve​	​	$1.28​	​	$1.28​
Product 2: Vegemite, Cheese & Vegemite Pizza ​	​	​	​	​
1 Pizza base​	$3.00​	$1.50 for 1​	$3.00​	$1.50 for 1​
1 Serve of cheese​	$7.70​	$0.39​	$7.70​	$0.39​
4 Mushrooms​	$4.00​	$2 for 4​	$4.00​	$2 for 4​
1 Vegemite jar 380g​	$7.30​	$0.10​	$7.30​	$0.10​
1 Serve of rocket​	$2.20​	$0.55​	$2.00​	$0.50​
1 Tomato paste​	$0.95​	$0.16​	$0.90​	$0.15​
Total cost per serve​	​	$4.70​	​	$5.64​
Product 3: Vegemite, Feta and Tomato on Bread​	​	​	​	​
2 Slices of sourdough bread ​	$6.50​	$1.30​	$5.00​	$1.00​
1 serve of feta​	$3.30​	$0.83​	$3.30​	$0.83​
1 Tomato​	$1.09​	$0.55​	$1.09​	$0.55​
1 Vegemite jar 380g​	$7.30​	$0.10​	$7.30​	$0.10​
1 Serve of basil​	$3.20	$0.40​	$3.20`​	$0.40​
Total cost per serve​	​	$3.18​	​	$2.88​
Product 4: Vegemite Sandwich & Snacks in Lunchbox​	​	​	​	​
2 Strawberries​	$5.90​	$0.84 for 2​	$6.00​	$0.86 for 2​
2 Slices of white bread​	$2.40​	$0.44 for 2​	$2.40​	$0.44 for 2​
1 Vegemite jar 380g​	$7.30​	$0.10​	$7.30​	$0.10​
2 Celery sticks​	$3.50​	$0.35 for 2​	$3.50​	$0.35 for 2​
3 Carrots​	$3.50​	$1.05 for 3​	$3.90​	$1.17 for 3​
1 Mandarin​	$0.51​	$0.51​	$0.43​	$0.43​
4 Savoy Biscuits​	$3.00​	$0.33​	$3.00​	$0.33​
Total cost per serve​	​	$3.62​	​	$3.68​