Competition Terms & Conditions

Terms & Conditions of Entry

VEGEMITE Squeeze to Win Giveaway

These Terms & Conditions of Entry contain important information you need to know about your entry and the Promotion generally.  Make sure you read these Terms & Conditions of Entry carefully.  

Information about how to enter and the prizes form part of these Terms & Conditions of Entry.  If you choose to participate in this Promotion, then you agree that these Terms & Conditions of Entry apply to your entry.


VEGEMITE Squeeze to Win (Promotion).


The Promoter is Bega Cheese Limited (ABN 81 008 358 503), of 23-45 Ridge Street, North Bega, NSW, 2550 (we, our, us, Promoter). 

Promotion Period

The promotion starts at 09:00 am AEDT on Monday 9th of November, 2020, and closes at 11:59 pm AEDT on Sunday 29th of November, 2020 (Promotion Period). No entries will be accepted after this time.  

Who Can Enter

Entry is open to Australian residents aged 13 years or older as at the commencement of the Promotion. If you are under 18 years of age, you must have permission from your parent or guardian to enter and if you win, the prize may be awarded to your parent/guardian.. Employees of our company and its subsidiaries (and their immediate families) and the employees of any agencies associated with this Promotion are ineligible to enter. When we say ‘immediate families’ we mean spouse (whether married or defacto), child, parent, grandparent, uncle, aunt, sibling, niece, nephew or cousin.

How To Enter

To enter, participants must, during the Promotion Period:

  1. take a photograph of yourself using VEGEMITE Squeezy;
  2. share the photograph on Instagram with the hashtag #SqueezeToWin; and
  3. tag @Vegemite in the Instagram post.

Your VEGEMITE Squeezy product from the Participating Product list below must feature in the image to be eligible and your Instagram account must be public.

Entrants can only enter in their own individual capacity and from a social media account which they hold in their own name. Entering under a false name/s may invalidate all entries. Multiple entries under different names may also invalidate all entries at the Promoter’s discretion. The use of automatic entry software, mechanical or electronic devices that allows an individual to automatically enter the Promotion is prohibited and may render all entries submitted by that individual invalid. 

You can enter as many times as you like provided each entry is submitted separately in accordance with these Terms & Conditions of Entry. Entries must be received during the Promotion Period and in accordance with these Terms & Conditions of Entry. Entries will not be accepted in any other way or form or at any other time.  Your entry is deemed to have been received when we actually receive it (not when you send it). Incomplete and ineligible entries will be deemed invalid. We’ll also invalidate any entry which (in our opinion) breaches these Terms & Conditions of Entry or any other content guidelines published by us as part of the entry process for the Promotion. Once submitted, you cannot alter or delete your entry. 

Participating Products

VEGEMITE Squeezy 200g, VEGEMITE Squeezy 350g


The Grand Prize is a $2,000 Gift Card and there are also 2 x $500 Gift Cards for two Runners Up, valued at $3,000 including GST.

The Gift Card prizes are subject to the terms and conditions of GiftCardStore available:

Prizes are limited to one per person. Prizes are not transferable or exchangeable and cannot be redeemed for cash or any other form of consideration.  The value of each prize is accurate as at the time of preparation of these Terms & Conditions of Entry.  We accept no responsibility for any variation in the value of a prize after that date. If a prize is unavailable for any reason, we may substitute it for another item of equal or higher value. If a winner does not take an element of a prize by the time stipulated by us, then that element of the prize will be forfeited by the winner and neither cash nor any other form of compensation will be supplied in lieu of that element of the prize. We accept no other liability or responsibility for any loss incurred by a winner or any other party if any prize (or any part of a prize) is unavailable for any reason. 

NOTE: If one of the people taking or participating in a prize is under 18 years of age, a parent or legal guardian of that person must be present for the duration of the prize, as one of the participants.

Prize Pool

The total prize pool is $3,000 (including GST). Any costs not expressly included in the prize description are the responsibility of the winner.

Judging & Winner Notification

All eligible entries will be judged by our representatives. Judging will take place at 1 Vegemite Way, Port Melbourne, Victoria 3207 at 4:00pm AEDT on Wednesday 2nd of December, 2020. If, due to COVID-19 restrictions, the address where judging is scheduled to take place is unavailable, judging will instead take place virtually. If you would like more details please contact us.

Entries will be judged on the basis of merit, creativity and originality. The best 3 entries, as determined by the judges, will be declared winners. This is a game of skill – chance plays no part in determining the winner.

Winners will be notified by private message within 2 business days of determination, and will be provided with instructions which they must follow in order to verify their entry (including to verify the entry’s compliance with these Terms and Conditions) and to claim their prize.

Winners names will be published Facebook Page/Instagram Page on or around 2nd of December, 2020.

The judges’ decisions are final and no correspondence will be entered into.

Claiming Your Prize

Prizes must be claimed by 4:00pm AEDT on Wednesday 16th of December, 2020. To claim your prize, you must follow the instructions set out in the notification message we send to you telling you that you’re a winner. This includes providing verification information regarding your entry, if requested by us. We will make reasonable efforts to contact you, but if you’ve not claimed your prize by the prize claim date, or we determine that your entry is not in accordance with these Terms & Conditions of Entry, then your entry will be declared invalid, the prize will be forfeited and no cash or other alternative will be provided. We may award the prize to the next best entry (in our sole discretion).

If a prize winner complies with these Terms & Conditions of Entry, and we verify and accept the entry in accordance with these Terms & Conditions of Entry, we will deliver the prize within 28 days of the winning entry being verified, to the address provided by you at the time of completing your entry or via the verification process.

Entry Content

You must take full responsibility for the content of your entry, and for ensuring that your entry complies with these Terms & Conditions of Entry. When we talk about ‘your entry’ and the ‘content of your entry’, we mean things like text, photos, videos, email messages and anything else that you submit, upload, transmit, publish, communicate or use in connection with your entry into the Promotion.  We reserve the right to verify, or require you to verify, that your entry complies with these Terms and Conditions of Entry. This includes, and is not limited to, verifying you are eligible to enter and all necessary consents to enter have been obtained.

Your entry must be your own original work.  We reserve the right to verify, or to require you to verify, that your entry is your original work.  If you can’t verify your entry to our satisfaction, your entry will be deemed invalid.

Play nicely – you don’t want to be that guy.  Your entry must not include:

  • any image or voice of any other person without that person’s express consent (or where the person is under 13 years of age, the consent of the person’s parent or guardian). You warrant that if your entry contains any such content, you have obtained the express consent of the relevant person;
  • any content that contravenes any law, infringes the rights of any person or is obscene, defamatory, discriminatory, offensive or otherwise objectionable or inappropriate (which includes, without limitation, any content involving nudity, malice, excessive violence or swearing); or
  • any literary, dramatic, musical or artistic work, any audio-visual or sound recording, or any other item in which copyright subsists, unless you are entitled to do so.  If you have any doubts about whether you have the right to include any content (for example, recorded music) then you must not include it.  By including any such content in your entry, you warrant that you have the permission of the relevant copyright owner to do so and that this permission allows us to use your entry in accordance with these Terms & Conditions of Entry.

We may at any time, in our absolute discretion, edit, modify, delete, remove or take-down any part of your entry that is within our possession or control without notice to you, or require you by notice to take such action in respect of content within your possession or control.

By submitting an entry to the Promotion, you agree to give us a worldwide, perpetual, irrevocable, royalty-free, transferrable and fully sublicensable licence to use your entry in connection with the Promotion (such as posting your entry on our Facebook Page, for all the world to see and admire) and to use your entry for marketing, advertising and promotional purposes for VEGEMITE Squeezy including on our website, in emails and in out of home advertising. You consent to us using your entry in any manner we wish (including modifying, adapting or publishing the entry, whether in original or modified form, in whole or in part or not at all), by way of all media, without payment to you (of royalties, compensation or otherwise). By submitting an entry, you consent to and waive any claim or right of action you may have in respect of any such dealings with the entry that might otherwise infringe your moral rights (including the rights of attribution and integrity or against false attribution) in respect of the entry or entry content.  We may copy any content submitted as part of your entry, cause the content to be seen and/or heard in public, and communicate the content to the public, without notice or attribution to you. We may also allow third parties to do these things.

Social Media

In participating in the Promotion, you must also comply with the terms of use of any social media platform via which we conduct the Promotion.

If the Promotion is conducted via the Facebook or Instagram platforms:

  • You acknowledge that the Promotion is in no way sponsored, endorsed or administered by, or associated with, Facebook or Instagram.
  • You acknowledge that any information you provide in connection with the Promotion is provided to us (as the Promoter) and not to Facebook or Instagram.
  • Any questions, comments or complaints regarding the Promotion will be directed to us (as the Promoter), and not to Facebook or Instagram.

You release Facebook, Instagram and their associated companies from all liability arising in respect of the Promotion.


  1. We accept no responsibility for any problems or technical malfunction of any communication network or for any late, lost, incomplete, incorrectly submitted, delayed, illegible, corrupted or misdirected entries, claims or correspondence whether due to error, omission, alteration, tampering, deletion, theft, destruction, transmission interruption, communications failure or otherwise.  We have no control over telephone communications, social media functionality, social media owners, networks or lines and accept no responsibility for any problems associated with them, whether due to traffic congestion, technical malfunction or otherwise.  We are not liable for any consequences of user error including (without limitation) any costs incurred.
  2. We may declare any or all of your entries invalid, and prohibit your further participation in this Promotion, if you fail to verify your personal details and/or eligibility to enter the Promotion to our satisfaction;
  3. tamper with or benefit from any tampering with the entry process or the operation of the Promotion;
  4. submit an entry which in our opinion is not in accordance with these Terms & Conditions of Entry;
  5. act in a disruptive manner or with the intent to annoy, abuse, threaten or harass any other person; or
  6. engage in conduct in entering the Promotion which in our opinion is unfair or in bad faith, fraudulent, misleading, deceptive, unlawful, wrongful, or generally damaging to the goodwill or reputation of the Promotion and/or us or any prize provider. This includes where you share receipts or product labels to enter the Promotion or where you use multiple names or addresses to register multiple entries.
  7. If requested by us, winners (and their companion(s), if applicable) must sign (or, if they are less than 18 years of age, arrange for their parent/guardian to sign) a release, waiver, and/or indemnity in favour of us, and all parties involved in this Promotion and/or providing the prize, in a form provided by us, before they participate in the Promotion and/or the prize.  If they (or their parent/guardian) do not sign that form within the time specified by us, they will not be able to participate and their entry or prize claim will be deemed invalid.
  8. If requested by us, entrants and winners (and their companion(s), if applicable) must participate in all promotional activity (such as publicity and photography) surrounding this Promotion or their winning of a prize, free of charge, and they consent to us and our associated companies and agencies using their name and image in promotional material.
  9. If for any reason any aspect of this Promotion does not or is not capable of running as planned, including by reason of infection by computer virus, network failure, bugs, tampering, unauthorised intervention, fraud, technical failures or any cause beyond our control which corrupts or affects the administration, security, fairness, integrity or proper conduct of this Promotion, then we may cancel, terminate, modify or suspend the Promotion, or invalidate any affected entries.  
  10. Our decisions in connection with the Promotion are final and no correspondence will be entered into.
  11. You acknowledge that there may be inherent risks in some aspects of the Promotion or the prize and that participation in the Promotion or the prize may involve participating in dangerous activities.  By entering this Promotion and/or accepting the prize, you accept that risk for yourself and for your companion(s) (if applicable).
  12. We and our associated agencies and companies, and the agencies and companies associated with this Promotion (including Facebook and Instagram, if the Promotion is conducted via the Facebook or Instagram Platforms), will not be liable for any loss (including, without limitation, indirect, special or consequential loss or loss of profits), expense, damage, personal injury or death which is suffered or sustained (whether or not arising from any person’s negligence) in connection with this Promotion or accepting or using a prize, except for any liability which cannot be excluded by law (in which case that liability is limited to the maximum extent allowable by law).
  13. We and our associated agencies and companies will not be liable for any damage to or delay in transit of prizes.