After more than 85 years in the Australian market, the first true new VEGEMITE product is announced – VEGEMITE CHEESYBITE in July of 2009.
VEGEMITE CHEESYBITE is launched in the same spirit as VEGEMITE back in the 1920’s, with a nationwide search for the perfect name.
Initially launched as “VEGEMITE NAME ME”, consumers were encouraged to enter a naming contest for the new product, made from a mixture of cream cheese and VEGEMITE.
At the AFL Grand Final in September, the new name had been chosen and was announced as “iSnack2.0”. However, the feedback from consumers was that this name didn’t properly reflect the brand, so the competition was reopened asking consumers to vote on one of 8 names to be the new name.